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Report Card on Reputation -- Part II

Part 1 of 2. See if your company has the foundation to have a great reputation.

The first part of our reputation report card focused on the foundational elements of reputation -- those steps you must take to begin building a good reputation.

Part II allows you to evaluate how well your organization is doing right now.

The form below contains 20 statements divided into six reputation categories. Choose a response for each statement and then click the "Submit" button at the bottom of the form to see how your organization ranks in each category.

  Strongly
Agree
Somewhat
Agree
Neutral Somewhat
Disagree
Strongly
Disagree
EMOTIONAL APPEAL
Have a good feeling about the company
Admire and respect the company
Trust the company a great deal
PRODUCTS & SERVICES
Stands behind its products and services
Develops innovative products and services
Offers high quality products and services
Offers products and services that are a good value for the money

FINANCIAL PERFORMANCE

Has a strong record of profitability
Looks like a low-risk investment
Looks like a company with strong prospects for future growth
Tends to out-perform its competitors
VISION AND LEADERSHIP
Has excellent leadership
Has a clear vision for its future
Recognizes and takes advantage of market opportunities
WORKPLACE ENVIRONMENT
Is well-managed
Looks like a good company to work for
Looks like a company that would have good employees

SOCIAL RESPONSIBILITY

Supports good causes
Is an environmentally responsible company
Maintains high standards in the way it treats people

 

 

 

 

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