As you know if you've read the case study or some of our other blog posts, we're working on the Red White and Food campaign, which advocates allowing retail food stores to sell wine. Our client is the Tennessee Grocers & Convenience Store Association.

We're in our third year of reaching out to the public, making sure they know about the issue, and encouraging them to participate by contacting their legislators,

Our friend Rex Hammock has a great series of posts he is calling Content That Works.

Rex should know. He is a veteran of the custom publishing industry and has been blogging for nearly a decade. Yes, 10 years. Rex has earned the authority badge.

The series is Rex's opinion about content that works on the Web and what content will help prospects make decisions. He puts content into two categories: chronological (e.g. news) and

At Amazon's 2009 shareholders meeting, CEO Jeff Bezos told the assembled crowd that "advertising is the price you pay for having an unremarkable product or service." The Seattle Post-Intelligencer reported that Bezos' line caused the audience to go silent.

Did they see this coming?

Amazon launched these ads in November and have since released a second version of them. Interestingly, talk of the Apple tablet

Despite multiple uses of the word "social," Social Media Club Nashville's February event, an ice cream social at Tasti D-Lite, wasn't just a party. In addition to meeting other people who are working in social media, we heard from Tasti D-Lite's director of information and social technologies about how the New York-based frozen yogurt chain is using Facebook, Twitter, and Foursquare to engage its loyal fan