When it comes to blogging, CEOs usually have two questions: What do I write? and Will anyone care?

The answer to the first question is write about something important to you.

The answer to the second question is they care if you make it personal.

The following five questions combine those two concepts. I've answered them with a sentence or two. Those answers very easily could have been a blog post with more details and

Karen Katz will take over as CEO of Neiman Marcus in October. Like many new CEOs, she wants to take the company where it's never been.

She's not thinking of global market or brand extensions or new product lines.

She wants this well-known, upscale brand to embrace social media. As Katz said in the most recent issue of Fast Company:

"We have to use the digital domain to reach even more people and be a resource to

Clients often ask how they should get into social media. They're thinking about if and how social media can impact their bottom line.

The first place they should look is inside their organization and make certain their company's personnel policies outline appropriate social media use.

Anyone can set up a blog, Facebook, or Twitter account in a matter of minutes. And then there are thousands of forums and opportunities to

I conducted a little experiment a few weeks ago. I needed to come up with some ideas to help a prospect solve a problem she has marketing her service. The challenge was how to sell cost reduction as opposed to revenue growth. Revenue growth is (at least I thought) an easier sell in difficult economic times.

I hadn't encountered this challenge before, but I knew other communication professionals probably had. Why not turn to the wisdom

When I sat down to watch Invictus last weekend, I expected somewhat of a biography of Nelson Mandela’s vision to reconcile blacks and whites after his election as the first black president of South Africa In 1994. What was totally unexpected was the powerful lesson in the importance of vision, risk taking and passion required in personal leadership.

Vision

Mandela, played by Morgan Freeman, knew that he had to find ways to help