At Amazon's 2009 shareholders meeting, CEO Jeff Bezos told the assembled crowd that "advertising is the price you pay for having an unremarkable product or service." The Seattle Post-Intelligencer reported that Bezos' line caused the audience to go silent.

Did they see this coming?

Amazon launched these ads in November and have since released a second version of them. Interestingly, talk of the Apple tablet computer we've come to know as the iPad heated up in July last year. Coincidence?

About the Author

Brannan Atkinson, APR, is president of Atkinson Public Relations.

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