Ann Handley is the chief content officer for MarketingProfs, an educational community of more than 350,000 marketing professionals.

Social Media Examiner has a great interview with Ann about how her organization manages employees' social media use.

A couple of the highlights:

  • Personal stuff isn't bad. It can humanize a brand. As long as it's relevant.
  • It's important for companies to tie social media to company objectives.
  • Employees should have a litmus test -- e.g. "If you're worried, then don't post it." -- to help them make decisions.

See the entire video interview:

How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)

Brannan Atkinson

About the Author

Brannan Atkinson, APR, is president of Atkinson Public Relations.

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