Atkinson Public Relations has had the good fortune during the last two years to work on a campaign advocating the sale of wine in Tennessee food stores.
To date, Red White and Food (we are all about consumer choice) has attracted more than 21,000 members, generated hundreds of positive media clips and blog stories, and secured favorable editorials from every major newspaper in the state.
Social media has been significant to our success. We put together this slidecast to share our thoughts on using social media in grassroots campaigns.
Enjoy. And, please, give us your feedback.
We want to say a big thank you to Tennessee Grocers & Convenience Store Association for this opportunity and our partner, McNeely Pigott & Fox Public Relations, for all their help.
About the Author
Brannan Atkinson, APR, is president of Atkinson Public Relations.
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Posted in Social Media | Tags: grassroots campaign , social media |
Comments (2)
1. Rob Robinson - February 3, 2010 @ 11:19 AM
Brannon and Nikki, this is a great review of the RW&F campaign. Thanks for posting this!
2. Nikki Klemmer - February 4, 2010 @ 5:07 PM
Glad you liked it, Rob. The slidecast was really fun to do.
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