The aftermath of Lane Kiffin's departure from the University of Tennessee has many lessons for future coaches and business people alike.

We'll address Kiffin's decision in a future post.

More interesting right now is the press conference where Kiffin announced his departure and what it illustrates about the future of media relations. Here is the raw footage of the negotiations between university PR representatives and the

CEOs at all our client companies have asked us, “What should we be doing with social media?”

The answer to that question has many dimensions, including culture, industry, available resources, industry regulations, etc.

We don’t have all the answers. At the same time, we understand the importance of exploring the issue. Atkinson Public Relations has created the CEO Guide to Social Media to do exactly