Karen Katz will take over as CEO of Neiman Marcus in October. Like many new CEOs, she wants to take the company where it's never been.

She's not thinking of global market or brand extensions or new product lines.

She wants this well-known, upscale brand to embrace social media. As Katz said in the most recent issue of Fast Company:

"We have to use the digital domain to reach even more people and be a resource to

CEOs at all our client companies have asked us, “What should we be doing with social media?”

The answer to that question has many dimensions, including culture, industry, available resources, industry regulations, etc.

We don’t have all the answers. At the same time, we understand the importance of exploring the issue. Atkinson Public Relations has created the CEO Guide to Social Media to do exactly