Peter Shankman was the featured speaker at yesterday's NAMA/PRSA meeting in Nashville. Peter is the founder of Help a Reporter Out (HARO), an e-mail that goes out three times a day to 125,000 subscribers, filled with requests from reporters for sources on whatever story they're working at the moment. We use it to see if our clients would be a good fit for any of the stories and, if so, pitch them.

Peter shared his four rules