We seek authorities. Clients value them. Reporters use them as sources. Conferences ask them to speak.

The mindset of an authority is different from traditional sales and marketing. We explored the steps for an organization to become an authority in a previous post.

This time, we'll concentrate on the mental side of the process.

Mindset of an Authority

1. Perspective

Authorities understand the history

We’ve always revered authority. It was a privilege once reserved for academics, scientists, and top executives in organization.

Appearing in the Harvard Business Review will always be a career-validating achievement. At the same time, free and inexpensive publishing tools have democratized the concept of authority.

Here are five steps anybody or any organization can apply to become an authority.

1. Pick a topic.

Revered