As you know if you've read the case study or some of our other blog posts, we're working on the Red White and Food campaign, which advocates allowing retail food stores to sell wine. Our client is the Tennessee Grocers & Convenience Store Association.

We're in our third year of reaching out to the public, making sure they know about the issue, and encouraging them to participate by contacting their legislators,

Atkinson Public Relations has had the good fortune during the last two years to work on a campaign advocating the sale of wine in Tennessee food stores.

To date, Red White and Food (we are all about consumer choice) has attracted more than 21,000 members, generated hundreds of positive media clips and blog stories, and secured favorable editorials from every major newspaper in the state.

Social media has been significant to our