I've been playing with some thoughts about how PR/marketing/communications is evolving.

The purpose of marketing is still the same: help organizations achieve desired results. Too often we forget this one, but the CEO never does. So, results are one end of the marketing continuum.

The other end of that continuum is distribution -- the many ways we reach clients and prospects. This is where most of the change is happening.

"Freeze! This is the police! You're under arrest! On your knees! Put your hands on top of your head!"

We know the scene too well. Some police officer has finally cornered a suspect after a 10-block chase through the city. It's a staple of every copy show on TV.

Marketing that is designed to interrupt our lives follows the same model.

Sale!

Best interest rate available!

Guaranteed!

We see these