Every day we see another story about newspapers dying or going to the recycle bin. There is even a website on the subject – Newspaper Death Watch.

Several members of our team recently had the opportunity to hear from Tennessean publisher Carol Hudler and two of her marketing colleagues about the health of Nashville’s daily paper. She refuted several typical myths related to the newspaper business. Here’s what we learned

As anyone who reads online news stories knows, the comments section is the Wild West of the World Wide Web. The following scenario is not improbable:

A simple story about a local lottery winner leads to comments about immigration, which leads to rants about race relations and, ultimately, an indictment of the current administration (regardless of who is in office).

It seems people feel free to say whatever they want, no

Peter Shankman was the featured speaker at yesterday's NAMA/PRSA meeting in Nashville. Peter is the founder of Help a Reporter Out (HARO), an e-mail that goes out three times a day to 125,000 subscribers, filled with requests from reporters for sources on whatever story they're working at the moment. We use it to see if our clients would be a good fit for any of the stories and, if so, pitch them.

Peter shared his four rules

The aftermath of Lane Kiffin's departure from the University of Tennessee has many lessons for future coaches and business people alike.

We'll address Kiffin's decision in a future post.

More interesting right now is the press conference where Kiffin announced his departure and what it illustrates about the future of media relations. Here is the raw footage of the negotiations between university PR representatives and the