Wired for Success

Client	Cybera Inc.
Situation	Cybera, a relatively new networking company with a limited budget, needed to get the word out about its unique product. The company approached Atkinson Public Relations for assistance in making its product stand out among those from its long-established and much bigger competitors.
Strategies & Tactics	Developed a simple, unified message - "affordable, fully-managed broadband" Matched PR efforts with lead generation process by focusing on customer case studies as a means of building credibility and showcasing results Pitched stories to select group of trades aimed at thin margin retailers in the restaurant, hospitality, and convenience store industries Developed collateral pieces explaining the product and its advantages over other networking solutions
Results	Generated cover stories in major trade magazines Effectively positioned Cybera against other networking alternatives Helped educate the market about networking solutions while pushing the concept of "affordable" networking alternatives