Authority

Becoming an authority used to be a privilege reserved for very few. Why? Because it was expensive to get published.

The Internet, especially blogs, have changed that dynamic. Anyone who understands the steps and invests the time can be an authority in his or her chosen field.

Authority marketing is far from a name-it-and-claim-it approach (it's definitely not the new "leading"). It requires a different mindset and commitment. But its rewards are worth it.

Blog Posts

  • Content That Works from Rex Hammock

    Wednesday, March 24th

    Our friend Rex Hammock has a great series of posts he is calling Content That Works . Rex should know. He is a veteran of the... Read more

  • Voice of Authority

    Friday, February 5th

    "Freeze! This is the police! You're under arrest! On your knees! Put your hands on top of your head!" We know the... Read more

  • Mindset of an Authority

    Monday, January 18th

    We seek authorities. Clients value them. Reporters use them as sources. Conferences ask them to speak. The mindset of an authority... Read more

  • Five Steps to Authority

    Sunday, January 17th

    We’ve always revered authority. It was a privilege once reserved for academics, scientists, and top executives in organization.... Read more

Articles

Podcasts

  • Interview with Scott Schwertly, CEO of Ethos 3  |  20:35

    Scott Schwertly is an authority on building presentations. His company, Ethos3, has a number of Fortune 500 clients. Scott and Brannan Atkinson discuss the elements of a great presentation and how to build a deck that works as well for live audiences as it does in online sharing programs. Read more

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