Leveraging Employee Brands
Business operates in real time. It demands a new breed of brand ambassador who is no longer confided to trade shows and special events. It needs someone who can answer questions without a call to an 800 number. It wants to connect with a person -- not a brand.
Employees have always been brand ambassadors. There is a tremendous opportunity for companies that engage employee brands as a necessary ingredient in company brands.
Blog Posts
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LinkedIn Leads to Lawsuit
Wednesday, May 5th
Atkinson Public Relations usually recommends that companies encourage employee use of social media tools. With a few caveats. One... Read more
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BtoB Magazine Insights
Monday, February 22nd
BtoB magazine had an excellent Q&A in its Feb. 8 issue about the impact of emerging media on direct marketing . The panelists... Read more
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How MarketingProfs manages employee social media
Monday, February 1st
Ann Handley is the chief content officer for MarketingProfs , an educational community of more than 350,000 marketing professionals.... Read more
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Managing Employee Brands
Tuesday, January 26th
In the late 1990s, Don Peppers and Martha Rogers introduced the concept of "mass customization" in their landmark book, The One... Read more
Articles
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Managing Multiple Twitter Accounts
Wednesday, April 14th
If you have separate personal and corporate Twitter accounts, you have to be adept at juggling. Fortunately Twitter clients can help you manage multiple accounts, but some are better than others. Read more
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What's in a Name?
Wednesday, January 6th
Learn the qualities of and keys to choosing a good name. Read more