CEO Guide to Social Media
Social media is a force to be reckoned with. It's omnipresent in some companies while noticeably absent in others.
There is no easy answer when a CEO asks, "Should we be in social media? If so, what should we do?" This conversation for is the CEO and other C-Suite executives who want help answering these questions.
Blog Posts
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Peter Shankman's 4 Social Media Rules
Thursday, February 4th
Peter Shankman was the featured speaker at yesterday's NAMA/PRSA meeting in Nashville. Peter is the founder of Help a Reporter... Read more
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Crisis, Meet Social Media
Sunday, January 17th
The aftermath of Lane Kiffin's departure from the University of Tennessee has many lessons for future coaches and business people alike.... Read more
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CEO Guide to Social Media
Wednesday, December 30th
CEOs at all our client companies have asked us, “What should we be doing with social media?” The answer to that... Read more
Articles
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List of CEO Blogs
Thursday, April 8th
Want to see examples of CEOs who are active bloggers? We've compiled a list that we will update regularly as we find new CEO and c-suite blogs. Read more
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Six Approaches to Writing for Social Media
Friday, January 15th
Social media is an online publishing revolution. The key to success is packaging content in a meaningful way. Read more
Podcasts
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Interview with Kipp Bodnar, socialmediaB2B.com | 42:49
Brannan Atkinson discusses the impact of social media on business-to-business marketing with Kipp Bodnar, editor of the blog socialmediaB2B.com. Read more
Delicious Bookmarks
- Leadership Lessons from Gen. McChrystal
- 12 Things Good Bosses Believe - The Conversation - Harvard Business Review
- 6 Techniques to Make Your Presentation Unforgettable
- The hottest new job in public relations: chief content officer
- Entrepreneurs Question Value of Social Media - WSJ
- 5 Sure Fire Tactics to Promote a Business Blog
- Social Media: Consumers Trust Their Friends Less - AdAge
- 10 Ways to Build Social Media Expertise Using Personal Web Projects - Harvard Business Review
- Social media, mobile devices pack essential wallop | The Tennessean
- Social Media Success Stories - Search Engine Watch (SEW)
