Articles

Recently several public figures have been reprimanded for comments that were caught on video. Helen Thomas and Shirley Sherrod are two that... Read more

Atkinson Public Relations compiled and regularly updates this list of top executives using Twitter to communicate with important audiences.... Read more

Your company is in the middle of a crisis. You wake up to find that someone has created a Facebook group with a name that references your CEO... Read more

As anyone with more than one Twitter account knows, signing in and out of Twitter.com with different logins and passwords is a hassle.... Read more

We had a hard time finding a current list of CEOs who blog, so we made our own. The list includes other c-suite executives, e.g. GM's... Read more

Sometimes we do dumb things because we're not perfect. Admitting a mistake is never easy. Perhaps that is why so many people fumble... Read more

Everyone has a reputation. Every organization has a reputation. GE is known for innovation, Swiss bankers for their privacy, and Southwest... Read more

Social media is an online publishing revolution. Anyone can launch a blog or Twitter feed in the next five minutes. There is little doubt... Read more

To: Our new CEO From: Corporate Communications RE: Your first 100 days Congratulations. Everyone is excited to have you on board. You... Read more

Engaging new customers is a priority for any business. Publishing articles, whitepapers, podcasts, etc. is a strategy that every business should... Read more

Launching a company is fraught with enough dangers, like finding customers, outsmarting competitors, and achieving profitability. It is easy... Read more

Naming is the initial, and often an important, part of the marketing process. Coming up with cool, unique name will not guarantee the success of... Read more

Every public company could be considered transparent. Because of Sarbanes-Oxley and other regulations, they’re required to disclose... Read more

Part of the brilliance of Star Trek was the juxtaposition of two characters, Dr. McCoy and Spock. The interplay of these two characters provides a... Read more

Good relationships fuel business success. Like the chemicals in gasoline, relationships have ingredients that react together to dictate the... Read more