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Complete control in the era of social media is impossible. So what do you do when someone hijacks your brand? Here are four possible responses.

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Want to see examples of CEOs who are active bloggers? We've compiled a list that we will update regularly as we find new CEO and c-suite blogs.

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A recent rash of scandals makes one thing clear: People in the public eye could use some pointers on how to apologize. A good apology can't take back the mistake, but it will mitigate the consequences.

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If you have separate personal and corporate Twitter accounts, you have to be adept at juggling. Fortunately Twitter clients can help you manage multiple accounts, but some are better than others.

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Learn the qualities of and keys to choosing a good name.

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How others view your company affects the bottom line. Learn the key elements of a reputation and how to build the one you want.

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Public companies are required by regulation to disclose certain information. They should also feel obligated to help stakeholders understand that information.

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Social media is an online publishing revolution. The key to success is packaging content in a meaningful way.

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Our minds have a constant struggle between our left-brain (logic) and our right-brain (emotion). Finding the right balance in marketing is vital.

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