Dell Social Media Strategy -- Richard Binhammer, Dell

Dell Social Media Strategy -- Richard Binhammer, Dell  |  31:34

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Richard Binhammer helped pioneer Dell's social media strategy in 2006. Today, he's helping the company continue its marketing outreach while expanding the use of social media tools as a business practice. Richard and Brannan Atkinson discuss the evolution of Dell's social media strategy, how the company engages consumers online, and the organization of the social media team. Richard tweets for Dell as @richardatdell and blogs at richardatdell.blogspot.com.