NPR's Publishing Mindset -- Erica Ryan, NPR

NPR's Publishing Mindset -- Erica Ryan, NPR  |  25:25

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NPR is internationally acclaimed for its news and entertainment programming in a very traditional medium -- public radio. To further its reach, the non-profit has devoted significant resources to branching out into digital and social media platforms. Within the past year NPR even changed its name from National Public Radio to reflect the expansion from its radio roots. Nikki Klemmer discusses NPR's strategy to reach its audience wherever they are with Erica Ryan, an editor for digital news in Washington D.C.