Website goals and analytics -- Chip Gallent, COO of Atiba

Website goals and analytics -- Chip Gallent, COO of Atiba  |  34:45

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Brannan Atkinson and Chip Gallent, COO of Atiba, discuss setting website goals, implementing analytics, and using analytics to improve your websites. Chip has been building websites for nearly 15 years. He recommends that every company implement Google Analytics if for no other reason than to learn how people are finding your company's website, including keywords and referral sources. Chip discusses how to set up Google Analytics to measure specific goals -- such as e-commerce transactions or whitepaper downloads -- and how to attach monetary values to those goals.