Our Practice

Every organization has a unique set of assets, challenges, and resources. Our job at Atkinson is to get a firm understanding of your goals and your business and then help you craft a strategic communication plan – one that embraces the transformation of the communication industry and matches your needs with the right solution.

We draw from a list of public relations functions to develop your plan.

Case Studies

We're proud of the work we have done for so many clients over the past 23 years. We've selected five of our favorites to showcase the variety of challenges we've been presented and the results we've achieved.

Why Not Wine? Campaign to Get Wine in Grocery Stores

Tennessee laws have historically prohibited the sale of wine in grocery stores. The Tennessee Grocers and Convenience Association's public relations and lobbyist teams galvanized widespread public and media support for wine sales, making the issue the topic of discussion in Legislative Plaza for two years running. View our slidecast or read more.

Building Tennessee's "Best Place to Work"

Pinnacle Financial Partners' vision is to be the best financial services firm and the best place to work in Tennessee. For nine years Atkinson has helped Pinnacle develop the plan to reinforce this vision. A high priority has been the strategies and tools to create an engaged workforce. Read more.

Nissan Builds More than Cars and Trucks in Tennessee

Critics thought it couldn't be done when Nissan announced it would build its first Japanese automotive company in a state with no previous history of automotive manufacturing. Nissan engaged Atkinson to develop and implement a comprehensive reputation management plan to prove otherwise. Read more.

Bringing Professional Hockey to Nashville

When the National Hockey League began to consider expansion of the league into a new market, many skeptics believed that professional ice hockey could never work in Nashville. The Predators hired Atkinson to help manage the campaign to win the franchise and to introduce hockey to Nashvillians. Read more.

Crash of Flight 5966

In October 2004 a Corporate Airlines flight crashed in Kirksville, Mo. on landing, killing 13 people. Atkinson immediately mobilized to help Corporate Airlines, a separately owned company that did codeshare business with American Airlines, communicate during this crisis. Read more.