http://www.atkinsonpr.com/Our podcasts feature interviews with people who are authorities in their fields. They'll share their insights on their areas of concentration and what they've learned getting to that point.Springboard Podcast Generatoren-usTue, 06 Jul 2010 11:56:16 -0400Tue, 06 Jul 2010 11:56:16 -0400http://www.atkinsonpr.com/podcasts/feeds/audio.xmlAtkinson Public RelationsA healthy dose of ideas and inspiration for becoming your own mediaOur podcasts feature interviews with people who are authorities in their fields. They'll share their insights on their areas of concentration and what they've learned getting to that point.public relations, PR, media, marketing, authority, social mediaNonoNPR is internationally acclaimed for its news and entertainment programming in a very traditional medium -- public radio. To further its reach, the non-profit has devoted significant resources to branching out into digital and social media platforms. Within the past year NPR even changed its name from National Public Radio to reflect the expansion from its radio roots. Nikki Klemmer discusses NPR's strategy to reach its audience wherever they are with Erica Ryan, an editor for digital news in Washington D.C.Tue, 06 Jul 2010 00:00:00 -0400http://www.atkinsonpr.com/podcasts/episode/nprs-publishing-mindset-erica-ryan-npr/http://www.atkinsonpr.com/podcasts/episode/nprs-publishing-mindset-erica-ryan-npr/Nikki Klemmer talks with Erica Ryan, an editor for digital news at NPR, about how the news organization is devoting resources to reaching it audience wherever they are.NPR is internationally acclaimed for its news and entertainment programming in a very traditional medium -- public radio. To further its reach, the non-profit has devoted significant resources to branching out into digital and social media platforms. Within the past year NPR even changed its name from National Public Radio to reflect the expansion from its radio roots. Nikki Klemmer discusses NPR's strategy to reach its audience wherever they are with Erica Ryan, an editor for digital news in Washington D.C.No25:25Nationlink Wireless is one of the nation's top Sprint business wireless dealers. Andy Bailey and Brannan Atkinson talk about how the company's focus on teaching has generated new business and client retention. Andy also discusses the company's focus on giving away tips, tactics, and even software to build its standing as an authority in the marketplace.Tue, 25 May 2010 00:00:00 -0400http://www.atkinsonpr.com/podcasts/episode/establishing-authority-andy-bailey-nationlink-wireless/http://www.atkinsonpr.com/podcasts/episode/establishing-authority-andy-bailey-nationlink-wireless/Brannan Atkinson and Andy Bailey discuss how Nationlink Wireless has established itself as an authority for business wireless.Nationlink Wireless is one of the nation's top Sprint business wireless dealers. Andy Bailey and Brannan Atkinson talk about how the company's focus on teaching has generated new business and client retention. Andy also discusses the company's focus on giving away tips, tactics, and even software to build its standing as an authority in the marketplace.No19:47Richard Binhammer helped pioneer Dell's social media strategy in 2006. Today, he's helping the company continue its marketing outreach while expanding the use of social media tools as a business practice. Richard and Brannan Atkinson discuss the evolution of Dell's social media strategy, how the company engages consumers online, and the organization of the social media team. Richard tweets for Dell as @richardatdell and blogs at richardatdell.blogspot.com.Tue, 18 May 2010 00:00:00 -0400http://www.atkinsonpr.com/podcasts/episode/dell-social-media-strategy-richard-binhammer/http://www.atkinsonpr.com/podcasts/episode/dell-social-media-strategy-richard-binhammer/Richard Binhammer, one of Dell's social media pioneers, and Brannan Atkinson spend time discussing Dell's past, present, and future with social media.Richard Binhammer helped pioneer Dell's social media strategy in 2006. Today, he's helping the company continue its marketing outreach while expanding the use of social media tools as a business practice. Richard and Brannan Atkinson discuss the evolution of Dell's social media strategy, how the company engages consumers online, and the organization of the social media team. Richard tweets for Dell as @richardatdell and blogs at richardatdell.blogspot.com.No31:34Brannan Atkinson and Chip Gallent, COO of Atiba, discuss setting website goals, implementing analytics, and using analytics to improve your websites. Chip has been building websites for nearly 15 years. He recommends that every company implement Google Analytics if for no other reason than to learn how people are finding your company's website, including keywords and referral sources. Chip discusses how to set up Google Analytics to measure specific goals -- such as e-commerce transactions or whitepaper downloads -- and how to attach monetary values to those goals.Fri, 23 Apr 2010 00:00:00 -0400http://www.atkinsonpr.com/podcasts/episode/website-goals-and-analytics/http://www.atkinsonpr.com/podcasts/episode/website-goals-and-analytics/Brannan Atkinson and Chip Gallent from Atiba discuss how to set website goals and use analytics programs, such as Google Analytics, to improve your website's performance.Brannan Atkinson and Chip Gallent, COO of Atiba, discuss setting website goals, implementing analytics, and using analytics to improve your websites. Chip has been building websites for nearly 15 years. He recommends that every company implement Google Analytics if for no other reason than to learn how people are finding your company's website, including keywords and referral sources. Chip discusses how to set up Google Analytics to measure specific goals -- such as e-commerce transactions or whitepaper downloads -- and how to attach monetary values to those goals.No34:44Companies are taking advantage of online presentation sharing programs, such as Slideshare and Prezzi, to distribute presentations to much larger audiences. Scott Schwertly is an authority on building presentations. His company, Ethos3, has a number of Fortune 500 clients. Scott and Brannan Atkinson discuss the elements of a great presentation and how to build a deck that works as well for live audiences as it does in online sharing programs. They also discuss the benefits of these programs.Fri, 16 Apr 2010 00:00:00 -0400http://www.atkinsonpr.com/podcasts/episode/interview-with-scott-schwertly-ceo-ethos3/http://www.atkinsonpr.com/podcasts/episode/interview-with-scott-schwertly-ceo-ethos3/Interview with Scott Schwertly, CEO of Ethos3, about designing presentations that work live as well as onlineCompanies are taking advantage of online presentation sharing programs, such as Slideshare and Prezzi, to distribute presentations to much larger audiences. Scott Schwertly is an authority on building presentations. His company, Ethos3, has a number of Fortune 500 clients. Scott and Brannan Atkinson discuss the elements of a great presentation and how to build a deck that works as well for live audiences as it does in online sharing programs. They also discuss the benefits of these programs.No20:35 In 2003, Michael Stelzner's marketing business for high-tech companies was strugglng. Today, he is the head of a whitepaper empire that includes a book, an online community with 25,000 members, numerous conferences, and more. He has translated that success into Social Media Examiner, another highly successful online community. In this part of the interview, Michael talks about how his business evolved from being a whitepaper author to a whitepaper authority. In Part 1 of the interview, Michael and Brannan discuss writing succesful whitepapers. Find out much more about Michael and whitepapers at www.whitepapersource.com.Sun, 21 Feb 2010 00:00:00 -0500http://www.atkinsonpr.com/podcasts/episode/interview-with-michael-stelzner-part-2/http://www.atkinsonpr.com/podcasts/episode/interview-with-michael-stelzner-part-2/Part 2 of our interview with whitepaper authority Michael Stelzner In 2003, Michael Stelzner's marketing business for high-tech companies was strugglng. Today, he is the head of a whitepaper empire that includes a book, an online community with 25,000 members, numerous conferences, and more. He has translated that success into Social Media Examiner, another highly successful online community. In this part of the interview, Michael talks about how his business evolved from being a whitepaper author to a whitepaper authority. In Part 1 of the interview, Michael and Brannan discuss writing succesful whitepapers. Find out much more about Michael and whitepapers at www.whitepapersource.com.No17:32 This is Part 1 of our interview with Michael Stelzner, author of Writing White Papers and founder of Social Media Examiner. Michael shares his insights about writing a great whitepaper and how whitepapers help cut through the clutter of today's marketing. In 2003, Michael wrote a landmark whitepaper that has been downloaded more then 80,000 times. What Michael and Brannan discussed: What is a whitepaper Why whitepapers work Three keys elements of whitepapers Why it's worth giving away valuable information and insights Overcoming the "Who are you?" objection Creating an effective needs assessment Part 2 of the interview focuses on how Michael became a whitepaper authority and used that success to launch Social Media Explorer.Sun, 21 Feb 2010 00:00:00 -0500http://www.atkinsonpr.com/podcasts/episode/interview-with-michael-stelzner-part-1/http://www.atkinsonpr.com/podcasts/episode/interview-with-michael-stelzner-part-1/Part 1 of our interview with whitepaper authority Michael Stelzner This is Part 1 of our interview with Michael Stelzner, author of Writing White Papers and founder of Social Media Examiner. Michael shares his insights about writing a great whitepaper and how whitepapers help cut through the clutter of today's marketing. In 2003, Michael wrote a landmark whitepaper that has been downloaded more then 80,000 times. What Michael and Brannan discussed: What is a whitepaper Why whitepapers work Three keys elements of whitepapers Why it's worth giving away valuable information and insights Overcoming the "Who are you?" objection Creating an effective needs assessment Part 2 of the interview focuses on how Michael became a whitepaper authority and used that success to launch Social Media Explorer.No22:07Kipp Bodnar bought the domain for socialmediaB2B.com when he realized that many marketers were talking about social media on the consumer front but weren't discussing the business applications. The site is a group blog with editors and regular and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies. Bodnar also is a marketing manager at Howard, Merrell & Partners, a full-service advertising and marketing agency. Hear more about what he's learned in almost a year of blogging about social media for B2B companies.Wed, 20 Jan 2010 00:00:00 -0500http://www.atkinsonpr.com/podcasts/episode/interview-with-kipp-bodnar-socialmediab2bcom/http://www.atkinsonpr.com/podcasts/episode/interview-with-kipp-bodnar-socialmediab2bcom/Brannan Atkinson discusses the impact of social media on business-to-business marketing with Kipp Bodnar, editor of the blog socialmediaB2B.com.Kipp Bodnar bought the domain for socialmediaB2B.com when he realized that many marketers were talking about social media on the consumer front but weren't discussing the business applications. The site is a group blog with editors and regular and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies. Bodnar also is a marketing manager at Howard, Merrell & Partners, a full-service advertising and marketing agency. Hear more about what he's learned in almost a year of blogging about social media for B2B companies.No42:57