Choice
Congratulations. You're the buzzword of the 2008 presidential elections.
Choice
Condolences. The political meat grinder could taint you forever.
TriStar Health
Read about the efforts to secure a new hospital for Spring Hill, Tenn.
   
     
Winners & Losers
July 2008
Winner:Sichuan province
Chinese government starts loosening media restrictions after devastating earthquake and sees some value in freer press.
Loser:Beijing
Chinese government hesitant to let reporters cover non-Olympic sites during summer games, placing value in control and command.
Winners & Losers
December 2006
Winner: Mel Gibson, The Director
Takes risks with Passion of the Christ and Apocalypto; draws huge theater audiences.
Loser: Mel Gibson, The Felon
Compounds drunk-driving arrest with anti-Semitic rant; draws huge undesired audience.
March 2005
Winner: RSS feeds
Real simple syndication (RSS) finally fulfills promise of personalized online news.
Loser: VNRs
FCC investigates video news releases (VNR) after allegation of inappropriate use by federal agencies.
January 2005
Winner: Baseball Players
Vast majority of pros wanted steroid testing for years -- a grand slam for integrity.
Loser: Baseball Players Union
Whose union is this? Fighting owners obviously more important than players' concerns.
December 2004
Winner: Blogs
Readers flock to online scribes for instant analysis of news and latest political scoop.
Loser: Pollsters
You've got four years to get it right next time -- or at least get close.
November 2004
Winner: Ray Gilmartin, Merck CEO
Kudos for honesty in Vioxx crisis. Job still on the line.
Loser: Dan Rather, CBS News
Memo to Dan: Apologize faster next time. Real test = CBS' Nov. ratings.
About Atkinson
 
 
 

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